Customer base continues to grow by 10% to 15% rate on a month-on- month basis
Vizag : bigbasket India’s largest online supermarket, has successfully catered to over 83000 customers in Vizag in a short span of less than 2 years. Vizag has successfully emerged as one of the Top 5 Tier II markets for the organization, the other cities being Chandigarh, Lucknow-Kanpur, Patna, and Surat.
bigbasket offers convenient, one-stop online shopping for a wide range of high-quality, fresh products at competitive prices and delivers them right to the customer’s doorstep. The organization has about 6 million customers nationally and currently receives approximately 50,000 orders each day.
Speaking about this, Ms. Pallavi Palkar, National Head, Tier 2 expansion, bigbasket, said, “It is overwhelming to cross the 83000 customer mark in Vizag. As with our other Tier II city customers, there has been a tremendous response from this city as well. We are grateful to the bigbasketeers in Vizag for continually placing their faith in us and constantly helping us to strive towards making our services better. Fruits and Vegetables, staples and household items see the maximum demand among the people of Vizag with 8 out of 10 customers buying these items.
In the city, 75% of the orders are received through the app with the average basket size being Rs 1100 and the frequency of shopping is over two times in a month. With our guaranteed on time delivery, order fill rate and no-questions- asked return policy, bigbasket has become a preferred choice for Vizag residents.”
Adding further, Mr Hari Menon, CEO, bigbasket, said, “This is another feather in the cap for bigbasket in terms of becoming the preferred destination for all kinds of household items and grocery. We continually work towards improving customer experience and Vizag has been no different.
The demand for our service is only rising and we are hopeful of maintaining these figures and the smile on the faces of bigbasketeers. We are focused on growing our organic produce and private labels, which would mean a whole new range for our customers in Vizag too. We are also very excited about our gourmet and imported assortment.”
With a few hundred daily orders, bigbasket had a modest beginning. In five years, with the support of its customers, it has surpassed the 50,000 daily orders mark to become India’s largest online supermarket and 6th largest grocery retailer of India across online and offline formats.
The company has recently crossed 6 million customers mark. bigbasket has also recently strengthened its B2B business by expanding to the HoReCa (Hotels, Restaurants, and Caterers) segment and partnering with SnapBizz, a retail-technology firm, in an effort to transform India’s kirana stores into technology-enabled modern retail stores. bigbasket closed the previous fiscal year with Rs 1,410 crore in revenue and broke even in 2 key markets–Bangalore and Hyderabad in its slotted delivery business.
About bigbasket :
bigbasket was founded in December 2011 in Bangalore by a team of five – V S Sudhakar, Hari Menon,Vipul Parekh, V S Ramesh and Abhinay Choudhari. The team has both offline and online retail experience, as they had earlier set up India’s first e-commerce site FabMart.com in 1999, and thenestablished the Fabmall-Trinethra chain of more than 200 grocery supermarket stores in southern India.
Servicing over 6mnregistered customers, bigbasket has grown into India’s largest online supermarket with over 20,000 products from over 1000 brands and presence in 26 cities across the country. bigbasket’s online store covers the whole gamut of grocery products across various categories: Fresh Fruits and Vegetables, Grocery and Staples, Beverages, Bakery and Dairy, Branded Foods, Meat and Eggs, Personal Care and Home care and household products. bigbasket is committed to making life simpler and grocery shopping a breeze!